Yale appoints new Director of Warehouse Sales – EMEA

Company News

Yale Lift Truck Technologies has appointed Ron Farr to a new role as Director, Warehouse Sales – EMEA, helping to continue to drive the brand’s focus on the intralogistics industry.

In his role, Ron will support the independent Yale Dealer Partners across the region in providing customers with the right materials handling solutions to meet their operational requirements. The creation of this new position demonstrates the importance Yale places on developing its capabilities and solutions for the fast-evolving warehouse sector.

“I’m excited about this new position because my entire life has been about warehouse trucks, and I see customer engagement with a warehouse machine as slightly different to that of the counterbalance truck,” says. Ron Farr, who has worked for the organisation for almost 25 years.

“In my new role, I am looking forward to helping our dealers to realise new opportunities, so that our warehouse customers can experience and benefit from our technology-enabled lift trucks,” he continues. “We understand the issues that warehouses face, and have solutions to help meet these challenges. Our aim is to support productivity, efficiency, and reduced costs, as well as providing the excellent service and support that dynamic intralogistics operations rely on.”

Ron has worked in a number of roles throughout his career, including as a Draftsman, a Technical Manager, and in Sales. All his roles have been related to warehouse equipment, giving him a high level of insight and expertise that will benefit customers and dealers alike.

Yale and its network of Dealer Partners are focused on customer success and supporting productivity, efficiency, and sustainability in the fast-changing intralogistics industry. For more information on warehouse solutions, and to contact your local Yale Dealer, visit: www.yale.com/en-gb/europe/